Post by jahidseoecpate on Mar 12, 2024 3:49:16 GMT
And that’s really why we bought into Unbounce. If you looked at our account, you’d go, “Gosh, these guys hardly put anything in here for four or five months.” That’s because we were waiting for Smart Traffic. ConstructConnect had only built a handful of landing pages with Unbounce before using Smart Traffic. Tim was running an email promo that pointed recipients at the page below, prompting them to sign up for a demo: Smart Traffic - ConstructConnect Variant A This is one of the original pages ConstructConnect created pre-Smart Traffic.
(Click to see the whole thing.) When Smart Fax Lists Traffic launched, this page was converting an impressive 17% of all visitors. Tim was eager to see if Unbounce’s AI could push that number even higher, so he got working on some variants. And since the page had already been running for a little while, he could compare the results to his existing conversion rate. For the first variant, Tim experimented with the page imagery. He replaced the background image and swapped the color overlay from blue to orange.
Tim LaBarge, ConstructConnect and imagery have any effect on how captivating or engaging the page is. Everything else is the same as the original. Smart Traffic - ConstructConnect Variant B It didn’t take more than a couple minutes to whip up this page variant with new visuals. (Click to see the whole thing.) Next, Tim wanted to try different messaging. He created two more variants—one in each of the new visuals—and changed the page headline from a statement (“Get Access to Private Projects in Your Area”) to a question (“How Many Private Projects Are Bidding in Your Area?”).